An essential… process
Our process is based on 3 main principles:
Analyzing your needs
Planning actions to undertake
Analyzing results
Informed… media
In order for your media cover to be as efficient as possible, we use efficient press tools :- Our journalist database is updated on a daily basis – general-interest press and specialized press => more than 16000 media of all types.
- Editorial plans vigil.
- Web-tv.
We also undertake specific actions :
- Press releases, Press reports.
- Interviews, press breakfast, press conferences, press tours.
- Mailing and emailing.
- News story proposals, based on the media.
- Partnerships, events, competitions.
- Customized reminders.
Communicating with you… too
Dealing with the press is one thing, but it’s also important we communicate with you, to let you know on a regular basis of what we’ve done and what our efforts actually brought back :
- Emails and phone calls on a regular basis.
- Email reporting for every action that has taken place.
- Monthly meeting to keep you informed of our actions.
- Copies of press stories sent as soon as they’re made public.
- Monthly color press report as soon as it’s sensible.
- Full assessment at the end of each campaign.
